The Day Before Google I/O I’m All In

Tomorrow is Google’s annual developer conference, Google I/O, a rite of passage for any serious developer. One in which I’ve yet been able to attend. Well, there’s always next year.

Leading into this years conference I’ve decided to make a few changes in my social networking usage and strategy. Not just for me personally, but also for my business.

I’m going all in on Google and in particular Google Plus.

There’s been an explosion of social media services in the last five years with Facebook leading the way. However, I don’t particularly like Facebook.

Facebook has been a huge success. However they’ve made many missteps, in particular to privacy which is a very serious issue.

If you ask a user to share information, some of it very personal, then you have to give them the tools  to manage their privacy. Not only has Facebook messed this up, they just can’t seem to get it right and keep it simple.

This is one of the reasons I prefer Google Plus and why I see a bright future for this service. Google Plus is easy to use, intuitive, offers better privacy control and has a clean uncluttered interface.

If you spend 30 uninterrupted minutes digging into all the nooks and crannies of Google Plus you will be able to master it. That’s all it takes.

But Google Plus is much more than a social networking tool. Google Plus is the glue that is unifying many of the best Google services available. And therein lies a winning strategy.

I’ve heard people refer to Google as the Borg, you will be assimilated.

However, unlike in the fictional series Star Trek, where assimilation by the Borg is not an option, with Google you have the choice to use their services or not. The reason the analogy exists is the mere fact that many of their products are that good.

Does Google Plus have a future? As long as Google sees it as a core product that fits their overall strategy, then yes. It also helps that it’s growing fast, and I mean really fast.

In December Google said it 500 million people had created accounts. And just recently Business Insider reported that they had 359 million active users and was growing faster than Twitter.

I’ll still use Facebook to post updates but I’ll be sending the traffic to my Google Plus account. So why not add me to your circles?