The Day Before Google I/O I’m All In

Tomorrow is Google’s annual developer conference, Google I/O, a rite of passage for any serious developer. One in which I’ve yet been able to attend. Well, there’s always next year.

Leading into this years conference I’ve decided to make a few changes in my social networking usage and strategy. Not just for me personally, but also for my business.

I’m going all in on Google and in particular Google Plus.

There’s been an explosion of social media services in the last five years with Facebook leading the way. However, I don’t particularly like Facebook.

Facebook has been a huge success. However they’ve made many missteps, in particular to privacy which is a very serious issue.

If you ask a user to share information, some of it very personal, then you have to give them the tools  to manage their privacy. Not only has Facebook messed this up, they just can’t seem to get it right and keep it simple.

This is one of the reasons I prefer Google Plus and why I see a bright future for this service. Google Plus is easy to use, intuitive, offers better privacy control and has a clean uncluttered interface.

If you spend 30 uninterrupted minutes digging into all the nooks and crannies of Google Plus you will be able to master it. That’s all it takes.

But Google Plus is much more than a social networking tool. Google Plus is the glue that is unifying many of the best Google services available. And therein lies a winning strategy.

I’ve heard people refer to Google as the Borg, you will be assimilated.

However, unlike in the fictional series Star Trek, where assimilation by the Borg is not an option, with Google you have the choice to use their services or not. The reason the analogy exists is the mere fact that many of their products are that good.

Does Google Plus have a future? As long as Google sees it as a core product that fits their overall strategy, then yes. It also helps that it’s growing fast, and I mean really fast.

In December Google said it 500 million people had created accounts. And just recently Business Insider reported that they had 359 million active users and was growing faster than Twitter.

I’ll still use Facebook to post updates but I’ll be sending the traffic to my Google Plus account. So why not add me to your circles?

Using Social Media Tools Like Twitter to add Value to Advertisers Campaigns

SpaceRef has recently started using Twitter as an additional marketing tool as part of our advertisers campaigns. We don’t spam our various Twitter accounts with a bunch of advertising but provide relevant tweets to each of our Twitter accounts with no more than one tweet per day per advertiser per Twitter account. The results have been nothing less than spectacular.

We’re seeing clickthrough rates anywhere from 1% to 10% depending on the ad. Compare that with traditional banner advertising rates of 0.20% on average. We’re still collecting data on conversion rates but we’re hopeful.
We’re still in the early stages of trying out advertising through are various social media channels but I’m hopeful that these new channels will add to our advertising revenue bottom line in a significant way.

How to Tune in and Filter out Twitter Tweets

twitter.pngSay you’re at a conference and you wanted to track all the Twitter chatter on the event, well the highly recommended blog ReadWriteWeb has a Twitter howto worth reading and is timely with South by Southwest (SXSW) interactive conference getting underway today.

“In talking to people who are going to SXSW for the first time and who haven’t used Twitter very much, I realized that it could be helpful to create an easy way for them to follow the messages of the defacto leaders of the Twitter community. Enter the Tweeterboard 100, an algorithm driven leaderboard of the most talked-about Twitter users.”

Now suppose you want to filter out the same chatter? Just because you’re friends and contacts are at an event doesn’t mean you’re interested in it. There are several filter services out there but the ReadWriteWeb howto deals with FeedRinse.

“Take that RSS URL and go to FeedRinse. It’s one of 6 ways we recently profiled to filter an RSS feed, but it’s the easiest to filter things out with. You’ll need to quickly create an account there, then add your Twitter feed. Once it’s imported then you can “create new rules” (see below) and block anything with SXSW in it.”

With an API that is simple to use Twitter is fast becoming an every day need to have tool.